Roger Goodell: NFL plans to play in Australia "for the long term"
NBC Sports • • sports
Key Points:
- The NFL will host its first-ever regular-season game in Australia on September 10, marking the league's expansion into a new international market.
- NFL Commissioner Roger Goodell emphasized that this event is part of a long-term strategy, stating the league plans to return regularly rather than treating it as a one-time event.
- Despite the enthusiasm, the NFL faces challenges in growing its international audience, as seen in London where 20 years of games have yet to establish sustainable traction.
- Previous international games, like the 2022 Brazil matchup, attracted relatively small global audiences compared to the potential international market, highlighting the need for significant growth in viewership.
- The NFL sees Australia as a new stop in its ongoing international expansion, but the timeline and ultimate success of this strategy remain uncertain.
