Roku Adds 30 New Bundles To Premium Subscriptions, Offering Combos Of AMC+, Fox One, Starz & More

Key Points:

• Roku is launching customizable streaming bundles with 30 new service combinations, including HBO Max, AMC+, Fox One, and Starz, available through its Premium Subscriptions channel store, offering up to 30% savings compared to individual sign-ups.
• Premium Subscriptions on Roku have proven effective, with research showing 76% of sign-ups are incremental and 98% of subscribers are new to the services, highlighting Roku's growing influence in the streaming market.
• Roku recently surpassed 100 million global households and is set to be acquired by Fox Corp. in a $22 billion deal expected to close by mid-2027, while its subscription revenue rose 30% year-over-year to $518.5 million in Q1.
• Roku’s VP of subscriptions, Randy Ahn, emphasized the company’s focus on delivering flexibility, choice, and value through bundles, which were tested extensively before launch, and expressed openness to expanding bundle sizes in the future.
• The new bundles come amid broader industry trends as competitors like Amazon Prime Video and pay-TV providers also expand bundled offerings, with Roku’s own streaming service Howdy, featuring library titles, reaching 1 million subscribers.