Roku OS’s home screen now features a large, permanent ad
Ars Technica • • general
Key Points:
- Roku has unveiled the biggest overhaul to its smart TV OS in 10 years, prominently featuring a large ad space on the right side of the home screen that remains visible across menu navigation, reducing space for apps and content display.
- The new ad space can show streaming promotions or unrelated advertisements, with the mix of paid and programmed ads varying over time, reflecting Roku’s focus on increasing advertising revenue to maintain profitability.
- The home screen redesign also includes a slimmer left sidebar with image-based navigation, personalized "Top Picks for You" recommendations, AI-driven "Quick Access" app shortcuts, and new curated content hubs called Destinations.
- Some users have expressed frustration with the increased emphasis on ads and recommendations, preferring easier access to recently viewed content, which the update does not prioritize.
- The update will roll out automatically to Roku TVs and streaming devices in the US starting immediately.