Ronda Rousey vs. Gina Carano averaged over 12 million viewers on Netflix
MMA Fighting • • general
Key Points:
- Ronda Rousey vs. Gina Carano headlined Most Valuable Promotion’s (MVP) first MMA event, broadcast live on Netflix, setting a new U.S. record for MMA viewership with an average of 9.3 million viewers and a peak of 11.6 million during the main event.
- The event drew over 12.4 million live viewers globally, peaking at 17 million, and generated a $2.2 million live gate along with one billion impressions across Netflix’s global social channels.
- MVP MMA 1 surpassed previous MMA viewership records in the U.S., including the 8.8 million viewers for UFC’s debut on FOX in 2011 and the 6 million viewers for Katie Taylor vs. Amanda Serrano 3 last summer.
- MVP co-founders Jake Paul and Nakisa Bidarian expressed pride in the event’s success and noted strong interest from investors, partners, and fighters, with plans to explore strategic options for future MMA events in collaboration with Netflix.
- Despite her quick victory over Carano, Rousey indicated she does not intend to continue fighting, leaving the future headliners for MVP MMA events uncertain.