Samsung Unveils New Supersized, Color-Rich TVs With More AI

Samsung Unveils New Supersized, Color-Rich TVs With More AI

Bloomberg.combusiness

Key Points:

  • Samsung Electronics unveiled its 2026 home theater lineup, focusing on solidifying its lead in the TV market amid growing competition and a trend toward larger televisions.
  • The new LCD-based 4K TVs feature advanced backlighting technology that enhances color reproduction beyond previous models.
  • Samsung is also launching a new series of high-end OLED TVs, aiming to challenge LG Electronics' dominance in the OLED segment, known for superior contrast and deeper blacks.