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Say goodbye: Beloved pizza brand discontinued after 89-year run
MassLive.com • • business
Key Points:
- Conagra, a major American packaged food company, announced it will discontinue the Celeste frozen pizza brand after 89 years to focus resources on more promising investments and simplify manufacturing.
- Celeste, founded in 1937 and known for single-serving frozen pizzas, will be phased out once current inventory is sold, as it is considered a smaller, less profitable brand.
- Conagra CEO John Brase emphasized the company's strategy to redirect resources toward higher-growth brands like Slim Jim, which will receive increased investment in merchandising and marketing.
- Despite a solid start to 2027, Conagra experienced mixed category performance, with growth in tomatoes, chili, and pickles offset by declines in whipped toppings and salad dressings.
- The decision to exit Celeste aligns with Conagra's broader goal to reduce complexity and focus on brands and categories with greater scale and stronger growth potential.
