Screen Gems Hires YouTube Executive To Run Genre Label

Key Points:

• Sony Pictures Entertainment has appointed Fede Goldenberg, a veteran YouTube content partnership executive, as the new head of Screen Gems, replacing Ashley Brucks.
• Ashley Brucks, who served as President of Screen Gems since 2023, will transition to a producing role on upcoming Screen Gems projects.
• Goldenberg will report to Sanford Panitch, President of Sony Pictures’ Motion Picture Group, and will lead a new creative strategy focused on integrating digital-native storytellers into Screen Gems’ genre film slate.
• Goldenberg brings 15 years of experience from YouTube and MCNs like Maker Studios and Fullscreen, having recently served as Head of TV & Film Content Partnerships at YouTube, where he worked on major creator initiatives including Markiplier’s digital release of Iron Lung.
• Screen Gems’ recent successes include Insidious: Out of the Further, which grossed $169.5 million globally, and Evil Dead: Burn, which earned $72.4 million worldwide; Brucks previously contributed to major franchises like Paranormal Activity, Scream, and A Quiet Place.