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Singapore Airlines' New Business Class Finishes Look Cheap, Mismatched
One Mile at a Time • • business
Key Points:
- Singapore Airlines unveiled new first and business class cabins set to enter service in 2027, with first class receiving praise for its warm, elegant, and on-brand design.
- The new business class design has drawn criticism for its mismatched and cheap-looking finishes, particularly the yellow accents, which seem inconsistent with Singapore Airlines' usual branding and resemble its low-cost subsidiary Scoot.
- Different design firms were used for first class (PriestmanGoode) and business class (BMW Designworks), resulting in a lack of cohesion between the two cabins' aesthetics.
- The author notes a disparity between public influencer coverage, which tends to gloss over the business class design flaws, and community feedback, which is largely critical of the color scheme and overall look.
- While the new cabins show promise, the business class design is viewed as a surprising misstep for an airline known for its meticulous attention to detail and consistency in guest experience.
