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Smart Glasses Backlash Is Reaching New Celebrity Heights
Gizmodo • • technology
Key Points:
- Smart glasses are gaining popularity, with major companies like Meta, Google, Samsung, and Apple showing interest, and Meta selling millions of pairs.
- Despite growing adoption, some celebrities like Lorde and Tyler the Creator have publicly criticized smart glasses, expressing concerns about privacy and social perception.
- Lorde openly condemned smart glasses during a recent performance, highlighting the difficulty in distinguishing them from regular glasses and expressing strong aversion.
- Kylie Jenner, in contrast, has endorsed Meta’s smart glasses by co-designing the Starfire Kylie Edition and leading major advertising campaigns, helping normalize the technology.
- Celebrity opinions could significantly influence public acceptance of smart glasses, reminiscent of the social backlash that hindered Google Glass’s success in 2013.
