Smoothie King plots expansion as wellness trends boost sales
CNBC • • business
Key Points:
- Smoothie King is benefiting from wellness trends such as increased consumer focus on protein, fiber, and clean ingredients, which align with the rise of GLP-1 drugs and backlash against artificial additives.
- The chain, founded over 50 years ago and credited with popularizing smoothies, has grown system-wide sales by roughly 64% and expanded locations by about 23% over the past five years, with more than 1,200 stores currently in operation.
- Smoothie King plans to open around 90 new locations in 2024 and over 200 in the coming years, while rolling out a new store design aimed at creating a warmer, more approachable atmosphere.
- The company removed preservatives, artificial flavors, colors, and GMOs in 2019 through its "Clean Blends Initiative," positioning itself ahead of industry trends toward transparency and healthier ingredients.
- Despite economic pressures and increased competition in the health-focused restaurant sector, Smoothie King remains optimistic that consumers will continue to choose its nutrient-rich smoothies as affordable wellness treats.
