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Snap targets enterprises with Salesforce, Nvidia AI tools for Specs AR glasses
Reuters • • technology
Key Points:
- Snap announced partnerships with Salesforce, Nvidia, Amazon Web Services, and others to integrate workplace tools into its Specs augmented-reality glasses, targeting enterprise customers.
- The company aims to position its AR glasses as hands-free computing solutions for business environments like factory floors, retail outlets, and field service operations.
- Financial terms of the partnerships were not disclosed, but collaborators include software company Trifork and AR software firm Hololight.
- Snap introduced the Specs Intelligence AI service and plans to begin shipping the glasses later this fall in the U.S., UK, and France.
- Starting in October, consumers will have the opportunity to try the Specs glasses at the Westfield Century City shopping mall in Los Angeles.
