Sonos introduces new headphones, soundbar, and software in its biggest announcement in years

Key Points:

• Sonos unveiled two new audio products—the Beam Ultra soundbar featuring 7.1.2 Dolby Atmos support and the Ace Ultra headphones with improved noise cancellation and deeper Sonos ecosystem integration—both launching on September 29th.
• The company introduced Sonos 27, a major update to its audio OS, emphasizing AI integration including an in-house voice assistant and Sonos 27mcp, which allows connection to external AI models like ChatGPT, launching in early access on September 8th.
• Users will eventually be able to create up to 10 customizable AI agents with unique voices and roles through Sonos 27, although this feature is not expected until 2027.
• Sonos Fabric, the whole-home connected system, gains new features allowing Play and Move 2 portable speakers to function as surround sound speakers with automatic configuration, and headphone linking to seamlessly switch audio between speakers and headphones, rolling out in early access on September 29th.
• The Sonos app is also receiving updates based on user feedback, including improved navigation tabs, a virtual volume knob, and returning lockscreen controls, with many features rolling out starting September 8th and continuing through the fall.