Sony Interactive Entertainment announces The Playerbase program to scan players into PlayStation games
Key Points:
- Sony Interactive Entertainment has launched "The Playerbase," a program allowing PlayStation fans to have their likeness scanned and featured in PlayStation games, starting with Gran Turismo 7.
- The program is available in select markets across the Americas, Europe, Asia, South Africa, and Australia, with applications opening today at 7:00 a.m. PT / 10:00 a.m. ET.
- A limited number of applicants will be interviewed, and one fan will be chosen to appear as an in-game character portrait in Gran Turismo 7, design a custom Fantasy Logo and vehicle livery, and visit a Los Angeles studio for a scanning session.
- Sony plans to expand The Playerbase to include other PlayStation Studios and games, aiming to feature fans in ways that align with each game's style and world.
- Isabelle Tomatis, Sony's VP of global marketing, described the initiative as a way to thank players and offer them a unique opportunity to engage with the PlayStation community.