Spain Game May Be "Greatest World Cup Final Ever", NBCUniversal Telemundo Exec Says

Key Points:

• NBCUniversal Telemundo's SVP Miguel Lorenzo predicts the Argentina vs. Spain World Cup final could be "the greatest World Cup final ever," citing the massive fan bases and historic significance of the matchup.
• The final features Lionel Messi, considered one of the greatest players of all time, and Spain's rising star Lamine Yamal, with the added storyline of the defending World Cup champion facing the reigning European League champion.
• This World Cup has driven record ratings for both NBCU Telemundo and Fox, boosted by an expanded tournament field and games held in North American cities during U.S.-friendly time zones.
• Despite criticism over the 3 p.m. ET kickoff time for the final, Lorenzo believes the high-profile matchups will attract viewers across multiple platforms, including mobile and connected devices.
• Telemundo plans extensive coverage with correspondents in Spain and Argentina, a star-studded halftime show, and interactive fan experiences, while acknowledging some Hispanic viewers may have divided loyalties due to regional rivalries.