Spotify Launches Fitness Hub With 1,400+ Peloton Workouts
MacRumors • • business
Key Points:
- Spotify has launched a new Fitness hub offering over 1,400 on-demand Peloton workout classes to Premium subscribers, covering various exercise types such as strength, cardio, yoga, and meditation, excluding Peloton bike workouts.
- The Fitness hub is available in multiple countries including the U.S., UK, Australia, Germany, Austria, Canada, Mexico, Sweden, and Spain, with plans for further expansion.
- Both free and Premium users can access curated playlists and wellness content from popular creators, but Peloton classes are exclusive to Premium subscribers and ad-free.
- The hub features a personalized onboarding questionnaire to tailor workout recommendations, supports offline downloads, and allows users to switch between video and audio-only modes.
- Fitness content is a significant engagement driver on Spotify, with nearly 70% of Premium subscribers working out monthly and fitness playlists among the platform's most popular, enhanced by AI-powered features.
