Spotify Reveals Price Hikes For Premium Subscribers in February
The Hollywood Reporter • • business
Key Points:
- Spotify is increasing its premium subscription price in the U.S. from $11.99 to $12.99 starting next month, with similar hikes in Estonia and Latvia; the last U.S. price increase was in July 2024.
- The company states that price adjustments reflect the value Spotify delivers and help maintain a high-quality user experience while supporting artists.
- Spotify is expanding its video content offerings through partnerships like the one with Netflix and enhancing monetization options for independent podcast networks and creators via the Spotify Partner Program.
- In Q3, Spotify reported 281 million paying subscribers globally, a 28% increase in operating profit to €582 million, and 7% revenue growth to €4.27 billion, despite a
