Spotify Will Reserve Concert Tickets for Superfans
The Hollywood Reporter • • entertainment
Key Points:
- Spotify announced "Reserved," a new feature launching this summer in the U.S. that reserves concert tickets for premium subscribers identified as an artist’s most dedicated fans, aiming to improve the ticket-buying experience.
- The program, developed in partnership with Live Nation, will use user activity such as streams and shares to select fans who can purchase up to two tickets within a day-long window.
- Details on participating artists and the number of tickets set aside remain undisclosed, with Spotify acknowledging demand will exceed available seats.
- "Reserved" is part of a broader set of features targeting superfans, including a new standalone desktop app called Studio by Spotify Labs for creating personalized podcasts and playlists.
- Additionally, Spotify and Universal Music Group announced a licensing agreement allowing subscribers to create AI-generated covers and remixes of select UMG artists.