Spotify’s 3rd price hike in 2.5 years hints at potential new normal
Ars Technica • • business
Key Points:
- Spotify has announced its third subscription price increase in 2.5 years, raising Premium monthly subscriptions from $12 to $13 starting February, with other plans like Student, Duo, and Family also seeing price hikes.
- The company attributes these price changes to the value Spotify delivers, enabling continued investment in product features such as lossless audio, music videos, new messaging options, and a new podcast studio.
- Despite paying a record $10 billion in music royalties in 2024, Spotify faces ongoing criticism regarding artist compensation and recent controversies including ads for US Immigration and Customs Enforcement and CEO investments in military AI.
- Spotify’s recent financial reports show strong growth in Premium subscribers and overall active users, with a 9% increase in
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