Sprinkles Cupcakes abruptly closes all stores, including San Diego's only location in La Jolla
NBC 7 San Diego••business
Key Points:
- Sprinkles Cupcakes, a California-based cupcake chain founded in 2005, is permanently closing all 21 locations nationwide on New Year's Eve, including its sole San Diego store in La Jolla.
- The closure was announced internally with very short notice, leaving employees, some with decades of experience, suddenly unemployed and expressing frustration over the lack of severance or advance warning.
- Founder Candace Nelson, who sold the company in 2012 and has no current involvement, expressed sadness on social media about the unexpected end of the brand she created and helped popularize the gourmet cupcake trend.
- Despite recent marketing promoting new store openings, the company shut down operations abruptly, with locations selling out of cupcakes quickly and cupcake ATM machines remaining
