Sprinkles Cupcakes, the Bakery That Sold From Vending Machines, Closes Suddenly
The New York Times••business
Key Points:
- Sprinkles Cupcakes, a specialty cupcake chain founded in 2005 by Candace Nelson, announced it will permanently close as of December 31.
- Nelson sold the California-based business to private equity firm KarpReilly LLC in 2012, but neither party provided a reason for the closure.
- The brand was known for its innovative cupcake vending machines that played a song with each sale and helped spark a nationwide cupcake craze.
- Sprinkles gained celebrity and social media popularity, was featured on "The Oprah Winfrey Show," and attracted long customer lines at its stores.
- The closure marks the end of an influential chapter in the cupcake industry, with the company’s website indicating that once closed, the locations will not
