Spurs-Thunder sets viewership marks for Game 7, full series

Key Points:

• The Spurs-Thunder NBA Western Conference Finals Game 7 on NBC averaged 15.90 million viewers, making it the most-watched conference final game since 2016 and peaking at 22.2 million viewers during the Spurs' win.
• This Game 7 viewership marked a 33% increase from the previous conference final Game 7 in 2023 and a 7% increase from the 2018 Western Conference Finals Game 7, with NBC combining Nielsen linear and Adobe streaming data for total audience figures.
• The full seven-game Spurs-Thunder series averaged 10.83 million viewers, ranking as the most-watched conference final since 2002 and the second-most watched Western Conference Final in the past 30 years.
• Compared to recent NBA playoff series, Spurs-Thunder viewership notably surpassed last year’s Thunder-Pacers NBA Finals and the Thunder-Timberwolves West Finals on ESPN, with NBC delivering nine of the top ten postseason audiences in its first NBA season since 2001-02.
• Oklahoma City and San Antonio were the highest-rated markets for NBC’s NBA playoff coverage, reflecting strong regional interest, while NBC’s overall playoff viewership increased 72% from the previous season.