Starbucks announces new Nashville headquarters, will add or relocate 2,000 jobs

Key Points:

• Starbucks is investing $100 million to establish a new headquarters in Nashville, aiming to add or relocate 2,000 support jobs over the next five years, complementing its existing global and North America headquarters in Seattle.
• The Nashville office will house a mix of newly created roles, in-sourced positions transitioning from contractors to full-time employees, and select teams moving from Seattle, particularly within Starbucks Technology.
• The move is driven by strategic advantages including proximity to key suppliers, access to a growing regional talent pool in technology, and alignment with expected coffeehouse growth in the South and East.
• Starbucks will open a temporary office in Nashville’s Gulch area in May, with plans to move into a full-time location at the Peabody Union complex downtown by 2027, occupying the entire building.
• The company emphasizes support for employees impacted by relocations and commits to ongoing communication as the expansion progresses, reinforcing its long-term growth strategy under the "Back to Starbucks" initiative.