Starbucks launches beta app in ChatGPT to fuel new drink discovery
CNBC • • general
Key Points:
- Starbucks has launched a beta app within ChatGPT to inspire customers' drink orders, allowing users to customize orders and select locations but requiring final purchase through the Starbucks app or website.
- The initiative aims to meet customers' desire to start orders based on feelings rather than menus, enhancing drink discovery and personalization.
- This move is part of Starbucks' broader "Back to Starbucks" turnaround strategy, which includes adding seating, trimming menus, and revamping its loyalty program to attract more U.S. customers.
- Starbucks has previously utilized AI technology, such as the Green Dot Assist for baristas developed with Microsoft Azure's OpenAI platform, and is joining other major retailers in integrating AI-driven shopping experiences via ChatGPT.
- The company reported increased customer transactions in its fiscal first quarter, indicating early success from its recent strategic initiatives.
 { path { fill: %23EEEFE9 } })