Sunrise On The Reaping' To Play On Meta VR Glasses
Deadline • • entertainment
Key Points:
- Meta is partnering with Lionsgate to convert the upcoming Thanksgiving blockbuster "The Hunger Games: Sunrise on the Reaping" into 3D for its theatrical release, marking Meta's first collaboration with a Hollywood studio for 3D movie conversion.
- Directed by Francis Lawrence, the prequel will also be available to watch in 3D on Meta VR Glasses following its cinema run, with additional Lionsgate titles for Meta VR to be announced later.
- The 3D conversion was completed with the help of DNEG, an Oscar-winning visual effects studio, and the film is expected to earn $60 million-$70 million in its North American opening when it hits theaters on November 20.
- Meta VR Glasses, launching in spring 2027, feature advanced technology including a 5K Infinite Display, Dolby Vision, Dolby Atmos spatial audio, and IMAX enhancement, weighing about 100 grams.
- While the collaboration does not involve AI directly, Lionsgate has been proactive in adopting AI technologies, having partnered with AI company Runway for creative projects and investments, contrasting with some Hollywood studios' cautious approach to AI.
