Sydney Sweeney celebrates 'low-rise season' in new American Eagle jeans ad
Page Six • • entertainment
Key Points:
- Sydney Sweeney is promoting American Eagle's new low-rise jeans collection, featuring various styles such as wide-leg, skintight, boot-cut, and baggy cuts, styled simply with casual tops.
- The campaign marks nearly a year since her controversial July 2025 debut with American Eagle, which faced backlash over a slogan accused of promoting eugenics, though both Sweeney and the brand defended the ads.
- Sweeney addressed the controversy in November 2025, expressing surprise at the reaction and emphasizing her love for jeans, while the brand highlighted the campaign's focus on denim.
- Despite the earlier backlash, the "Great Jeans" campaign became American Eagle’s most successful, with CEO Jay Schottenstein affirming Sweeney’s value as a brand ambassador through 2026.
- Sweeney resumed collaborations with American Eagle in early 2026, including vacation-themed and beachwear campaigns, maintaining her role as a key spokesperson for the brand.
