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Synchrony, card issuer to Amazon, partners with OpenAI for ChatGPT shopping
cnbc.com • • general
Key Points:
- Synchrony Financial is partnering with OpenAI to enable shoppers to purchase products directly within ChatGPT using their store credit cards from brands like Amazon, Walmart, and Lowe's.
- This initiative marks one of the first efforts by a U.S. consumer lender to integrate financing, payments, and rewards directly into an AI chatbot, moving beyond the current model where transactions redirect users to brand websites.
- Synchrony expects it will take six to 12 months or longer to fully embed general-purpose and private label store cards into ChatGPT, due to the complexity of coordinating with retailers.
- Consumer concerns about sharing credit card information with AI and the need to negotiate fee structures among retailers, Synchrony, and OpenAI remain challenges to widespread adoption.
- Synchrony is also exploring similar integrations with other AI platforms like Anthropic's Claude and Google's Gemini, while launching a ChatGPT plugin to showcase marketplace deals and using OpenAI models internally to accelerate product development.
