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Take-Two Boss Insists Rockstar Got GTA 6 Standard and Ultimate Edition Price Points Right
IGN • • technology
Key Points:
- The standard edition of GTA 6 is priced at $80, a $10 increase over the typical triple-A game cost, with the Ultimate Edition costing $100 due to exclusive content, sparking debate among fans.
- Strauss Zelnick, CEO of Take-Two, explained that the higher price reflects the value delivered by GTA 6, emphasizing that pricing decisions are made on a case-by-case basis and not all Take-Two games will follow this model.
- Zelnick argued that video game prices have not kept pace with inflation over the years and that GTA 6 offers exceptional value, with preorders showing strong consumer interest in both editions.
- An IGN poll revealed over 70% of respondents preferred the $100 Ultimate Edition, suggesting Rockstar's pricing strategy effectively encourages fans to pay more for additional content.
- Zelnick also defended Rockstar’s choice to omit a physical disc for GTA 6 and mentioned plans to showcase the next GTA 6 update on Netflix.
