Taking Aim At The iPad Pro For Less Than Half The Price
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Taking Aim At The iPad Pro For Less Than Half The Price

Engadget • • general

Key Points:

  • Amazon is replacing its Fire tablet line with a new family of Alexa tablets, including 8-inch, 11-inch, and a premium 12-inch model called the Alexa Tablet 12 Pro, which aims to compete with the iPad Pro.
  • The Alexa Tablet 12 Pro starts at $499, with a $549 nanomatte variant featuring 16GB RAM, a 120Hz refresh rate, Dolby Atmos speakers, 16-hour battery life, and a MediaTek Dimensity 8400 processor.
  • A key feature is Kindle Mode, providing a distraction-free, fullscreen reading experience with reduced blue light and extended battery life for up to 20 hours, available across the Alexa tablet lineup.
  • The tablets run Android with access to the Google Play Store for the first time, allowing users to install a wide range of apps, and feature deep Alexa integration including a systemwide gesture to summon Alexa+ for contextual suggestions.
  • The devices have a premium aluminum build, optional accessories like a Pro Pen ($90) and Pro Keyboard ($149), and come in limited colors for the 12 Pro, with broader color options on smaller models; full performance reviews are pending.

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