Target bets billions on store upgrades to win back shoppers
Fox Business • • business
Key Points:
- Target’s new CEO, Michael Fiddelke, announced a $5 billion overhaul focused on improving store experience with cleaner shelves, shorter checkout lines, and revamped home and apparel sections to boost sales.
- The company plans to invest over $2 billion this year on new stores, remodels, and enhancing in-store experiences, with an additional $1 billion earmarked for 2026 upgrades including same-day delivery and order pickup.
- Target is revamping 75% of decorative accessories, relaunching the Threshold home brand, accelerating apparel trends, adding Target Beauty Studios in 600 stores, and investing more in employee payroll and training to address reliability issues.
- Fiddelke emphasized sharpening Target’s merchandising focus on trend-forward, quality
