Target CEO says fresh eyes, respecting core values will help regain customer trust
ABC News • • business
Key Points:
- Target CEO Michael Fiddelke, recently appointed after over 20 years with the company, plans to invest billions this year to reverse a sales slump and revitalize Target's image as a stylish, affordable retailer.
- Fiddelke emphasizes leveraging his extensive experience and candid assessment of past challenges to drive change, focusing on fostering creativity in product design and store environment inspired by global trends.
- He acknowledges the need to rebuild customer trust, which was impacted by recent events including the pandemic and local political pressures, particularly in Target's Minneapolis headquarters city.
- Safety of employees and customers remains a top priority amid ongoing challenges, with a commitment to community investment and maintaining Target’s role as an inclusive and productive partner in its 2,000 store locations.
