Target's new CEO knows he has a lot to prove to customers and investors
AP News • • business
Key Points:
- Target CEO Michael Fiddelke, recently appointed after 20 years with the company, plans to invest billions to reverse declining sales and revitalize Target’s image as a stylish, affordable retailer.
- Fiddelke emphasizes leveraging his extensive experience and candid assessment of past challenges to drive change, including encouraging merchandise buyers to seek creative inspiration through travel.
- The company is focused on balancing respect for its history with innovation, aiming to rebuild customer trust after sales were impacted by boycotts and controversies over diversity programs and immigration enforcement stances.
- Target prioritizes the safety of employees and customers amid political tensions in its Minneapolis headquarters area, while striving to maintain its role as a community partner and inclusive brand.
- Fiddelke notes a motivated and proud workforce
