'Tartan Army' drinking Boston taproom out of Samuel Adams Boston Lager
WCVB • • sports
Key Points:
- Thousands of Scottish soccer fans, known as the Tartan Army, have descended on Boston for the FIFA World Cup 2026, creating a lively atmosphere and adopting the Samuel Adams Downtown Boston Taproom as a popular gathering spot.
- Between Thursday and Sunday, these fans consumed four times the usual amount of Samuel Adams Boston Lager, surpassing typical sales seen during major holiday weekends like the Fourth of July.
- The surge in demand led to the taproom running out of Boston Lager over the weekend, prompting an emergency delivery on Saturday morning and additional deliveries scheduled for the week.
- Over the four-day period, the taproom sold more than 3,000 pints of Boston Lager and collected 70 empty kegs, with most Scottish fans favoring the brewery's flagship beer despite the availability of 20 different beers on tap.
- The Tartan Army's enthusiastic presence not only boosted local business but also highlighted the excitement surrounding Scotland's return to the World Cup after a 28-year absence.
