Tears in Chicago’s beer as bars serve final rounds of Schlitz to nostalgic drinkers
Chicago Sun-Times • • business
Key Points:
- The Pabst Brewing Company has discontinued the 177-year-old Schlitz beer brand, known as the "Beer that Made Milwaukee Famous," with only a final batch to be produced by Wisconsin Brewing Company.
- Schlitz holds historical significance in Chicago due to its German immigrant roots and its role in rebuilding the city after the 1871 Great Chicago Fire, with several tied-house bars and buildings still recognized as landmarks.
- Bars like Schubas Tavern in Chicago have been hosting final pourings and sendoff events for Schlitz, reflecting the brand's enduring popularity despite declining sales and changes over the years.
- Longtime fans and bartenders expressed nostalgia and regret over the brand's end, noting its light, crisp taste and cultural significance, while also acknowledging the impact of recipe changes and market shifts on its decline.
- The last keg of Schlitz at Schubas was ceremoniously finished, marking the end of an era for a beer that has been a staple for generations of drinkers in Chicago and beyond.