'Ted Lasso' Season 4 Enters The Pitch With Record Premiere Audience

Key Points:

• The Season 4 premiere of Ted Lasso on Apple TV attracted 296.6 million viewing minutes in the U.S. during its August 4-5 launch, marking the biggest launch ever for Apple TV according to Nielsen data.
• On August 5 alone, the show was the most-streamed program in the U.S. with over 200 million viewing minutes, indicating strong audience interest despite a multi-year hiatus.
• Season 4 features Ted coaching a second-division women’s football team, with returning cast members and new additions, continuing the series' blend of humor and heart.
• The show, starring and executive produced by Jason Sudeikis, remains a significant success for Apple TV, following Season 3’s record as the most-watched streaming original of its debut year with 16.9 billion minutes viewed in 2023.
• Ted Lasso is produced by a team including Sudeikis, Brendan Hunt, Joe Kelly, and Bill Lawrence, and is based on characters originally developed for NBC Sports.