Telemundo Gets Huge World Cup Ratings Bump

Key Points:

• TV ratings for the 2026 FIFA Men's World Cup in North America have more than doubled compared to the 2022 tournament in Qatar, with an average of 9.65 million viewers per group stage match across English and Spanish platforms.
• English-language broadcasts on Fox and FS1 averaged 5.05 million viewers, while Spanish-language telecasts on Telemundo, Peacock, and related platforms drew 4.6 million viewers per game, both showing significant increases from 2022.
• Mexico’s group stage matches attracted over 10 million viewers each on Telemundo and Peacock, with the June 18 game against South Korea reaching a record 14 million viewers for a Spanish-language soccer telecast in the U.S.
• Streaming on Peacock played a crucial role, accounting for 44% of the Spanish-language audience during group play, with features like pause, rewind, and split-screen enhancing viewer experience and attracting mobile Hispanic audiences.
• Telemundo’s on-air ratings rose 73% compared to 2022, demonstrating strong growth in a traditionally declining linear TV market, credited to strategic planning, diverse commentary teams, and extensive associated programming.