The C-Suite Is Paying Big Money to Look Approachable, Less Irritable

Key Points:

• Plastic surgeons report a significant rise in C-suite executives seeking cosmetic procedures to look younger, with many clients bringing photos of themselves from 20 years ago as a reference for their desired appearance.
• Facial surgeries such as eyelid lifts, brow lifts, eye bag removals, facelifts, and neck lifts are popular among executives aiming to appear energetic and approachable without drastically changing their identity.
• The trend aligns with a younger demographic in corporate leadership, as the average age of new CEOs has decreased, and there is increased pressure on executives, especially in tech-driven regions like Silicon Valley, to maintain a youthful appearance.
• Prices for these procedures vary widely, from around $3,900 for brow lifts in Singapore to upwards of $120,000 for facelifts in Beverly Hills, reflecting the high demand and willingness of executives to invest in their looks.
• The American Society for Plastic Surgeons notes a 25% increase in facial procedures from 2019 to 2024, with blepharoplasty and facelifts among the top cosmetic surgeries, particularly popular in the 55 to 69 age group.