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The Fans Trying To Save Mass Effect Just Paid For A Billboard In Times Square
Kotaku • • technology
Key Points:
- The #SaveMassEffect petition, urging Electronic Arts to stop holding the Mass Effect license after BioWare's closure, has surpassed 200,000 signatures on Change.org.
- Supporters of the movement have purchased billboard time in New York City's Times Square for October 26 to raise awareness, with a $250 animation featuring the Quarian phrase "Keelah Si’yah."
- The phrase references the Quarian Ark from Mass Effect: Andromeda and its tie-in novel, symbolizing hope for a new home, with adjustments made to avoid copyright issues involving BioWare's name.
- BioWare's shutdown has led to leaks about the canceled fifth Mass Effect game, Mass Effect: Universe, including an internal cinematic trailer and plot details from consultants.
- The petition calls on EA to either transfer the game to another studio for completion or license the Mass Effect series to a different developer to continue the franchise.
