The Ferrari of Espresso Machines Is Fueling a Hot Resale Market
The New York Times • • business
Key Points:
- Nearly 50 years ago, Seattle cafe owner Kent Bakke discovered a dual-boiler espresso machine in Florence, Italy, which revolutionized coffee brewing by keeping milk hot without scorching espresso.
- Bakke later partnered with the Italian manufacturer La Marzocco and sold their machines to Starbucks, helping the company pioneer the high-end coffee market in the U.S.
- La Marzocco machines, known for their sturdy, retro design and stainless-steel finishes, have become a cultural icon in American coffee culture despite being present in only 15 percent of U.S. coffee shops.
- The brand's influence extends beyond its market share, symbolizing the shift toward premium coffee experiences initiated by Starbucks and other specialty coffee shops.
