The French Notebooks Linked to Celebrities like Kendall Jenner and Lana Del Ray
The New York Times • • technology
Key Points:
- Louise Carmen, a Paris-based stationery brand, offers customizable notebooks that have gained popularity among celebrities like Kendall Jenner, Lana Del Rey, and Shay Mitchell.
- Customers select leather cuts, metallic hardware, and charms to personalize their notebooks, which start at around 122 euros ($142) and can exceed $300 depending on customization.
- The brand emphasizes a personalized, made-to-order experience, with customers valuing the "white-glove-service" and connection to the brand beyond just the product purchase.
- Founded a decade ago by Nathalie and Fabien Valmary, Louise Carmen has recently seen renewed buzz through social media and celebrity endorsements.
