The Game Awards Is Bigger Than Ever But Doesn't Come Cheap
Kotaku••technology
Key Points:
- The Game Awards, now streamed online without commercials, rely heavily on selling expensive trailer slots and sponsorships, with a 60-second trailer costing up to $450,000 and a three-minute trailer over $1 million, reflecting a shift from the more star-studded, cable TV-era Spike Video Game Awards of 2012.
- Attendance at the Game Awards is limited and costly for developers, with studios typically receiving only two free tickets per nomination and often having to purchase additional tickets at full price, which can range from $300 to over $1,000, making it difficult for many game creators to attend.
- Tickets are also sold to the general public and seat fillers, who must adhere to strict dress codes and may be moved during
