The Internet Reacts To Xbox Going All Caps For Some Reason
Kotaku • • general
Key Points:
- Asha Sharma, CEO of Xbox, announced a rebranding on social media, changing the brand name from "Xbox" to "XBOX" following a poll conducted on X (formerly Twitter).
- The poll showed a two-to-one preference for the all-caps "XBOX," and the official Xbox X account has since updated its name and username accordingly.
- The rebranding has sparked mixed reactions online, with some users ridiculing the change on platforms like Bluesky, while others question the significance of the move.
- Despite skepticism, the change is being taken seriously by Xbox leadership, including longtime VP of marketing Aaron Greenburg, and may signal upcoming marketing efforts ahead of Microsoft's gaming showcase.
- The update has practical implications, such as updating all social media accounts and preparing for future press materials, highlighting the operational impact of the rebranding.