The Latest Trend in Wedding Fashion: The Bouquet ‘Purse’
The New York Times • • technology
Key Points:
- Kayce Tindell, a speech-language pathologist from Elba, Alabama, carried a unique faux floral purse instead of a traditional bouquet at her wedding, featuring burgundy calla lilies and amaranthus for a "moody vibe."
- The floral purse, created by Iyawo Flowers in Chicago and costing $285, was found by Tindell on Pinterest and is intended to be displayed as a keepsake symbolizing her wedding day.
- Bouquet purses, which can be made from real or faux flowers and carried like a clutch, have become a growing trend in wedding fashion, reflecting brides' desire for personalization.
- Iyawo Flowers owner Lara Bamgbose reported creating 13 floral purse bouquets since May 2025, with these purses accounting for about 40% of bouquet orders and inquiries tripling in 2026 compared to the previous year.
