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The Monster Munch rebrand shows a great brand mascot can last a lifetime
Creative Bloq • • technology
Key Points:
- In 2026, brand mascots remain a significant element in marketing, with companies like Sony creating new characters to compete with icons like Hello Kitty.
- Monster Munch, a classic British corn crisps brand owned by PepsiCo since 1989, has retained its original monster characters from its 1977 launch, demonstrating strong brand endurance.
- PepsiCo's recent redesign of Monster Munch emphasizes nostalgia by simplifying the artwork, removing 3D effects, and making the monsters the focal point again, while subtly updating the logo and packaging.
- The redesign reverses a 2019 trend that prominently featured the Walkers logo on Monster Munch packaging, instead restoring the brand’s unique identity without the Walkers branding on the front.
- The distinct monster characters remain key to identifying different flavors, maintaining a playful and recognizable aesthetic that resonates with long-time fans.
