The Movie' Sequel
Deadline • • entertainment
Key Points:
- Apple’s Eddy Cue and producer Jerry Bruckheimer expressed strong interest in making a sequel to the Brad Pitt-starring Formula 1 movie, which grossed $634 million globally, though no official greenlight has been given yet.
- Bruckheimer credited Apple’s creative 45-day theatrical window strategy for the original film’s success, noting that the movie stayed in theaters as long as demand persisted before moving to streaming.
- Cue emphasized Apple TV+’s focus on quality over quantity, explaining the platform launched without licensed content and instead prioritized original programming created by top storytellers.
- The duo also discussed an upcoming Apple film about government secrets on unidentified anomalous phenomena, directed by Joseph Kosinski and produced by Bruckheimer.
- Cue highlighted the importance of Apple’s leadership team and early supporters like Reese Witherspoon and Jennifer Aniston, who starred in The Morning Show, as key to Apple TV+’s growth and success.
