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The new MoonSwatch is expected to go fast. How to get one
USA Today • • technology
Key Points:
- Swatch has launched a limited-edition MoonSwatch in collaboration with Omega to commemorate the Apollo 11 moon landing on July 21, 1969, featuring Omega’s patented 18K Moonshine Gold alloy.
- The watch includes 11 grams of gold derived from old Omega spare parts, melted in Swatch’s foundry, symbolizing the Apollo 11 mission number, and retails at $570, reflecting the 1969 gold price rather than today's value.
- Key design elements include a matte black Bioceramic case, black rubber strap, gold-colored tachymeter scale, and a battery cover with a moon design and footprint referencing the first step on the Sea of Tranquility.
- The MoonSwatch is not sold directly in stores; interested buyers must complete an Electronic Swatch Timepiece Application (ESTA) online between July 16 and July 21, with only 1,969 applicants approved to purchase the watch.
- Successful applicants will receive instructions to complete their purchase and pick up the watch at a Swatch store, making this a highly exclusive and commemorative release.
