'The Odyssey' Smashes 'Star Wars' Record Over BFI IMAX Opening Weekend
Key Points:
- The British Film Institute’s (BFI) Imax theater in the U.K. recorded its best-ever opening weekend with Christopher Nolan’s film The Odyssey, grossing £219,867 ($296,147) from a single screen between July 17-19.
- This performance made the BFI Imax the top Imax venue in both the U.K. and international markets for that weekend, surpassing previous records held by Star Wars: The Last Jedi and Nolan’s Oppenheimer.
- The Odyssey has sold over 82,000 tickets at the BFI Imax, generating £2.17 million ($2.9 million) in ticket sales with a 94% occupancy rate, becoming the venue’s third-highest-grossing film ever.
- Over eight weeks, 173 consecutive Imax 70mm screenings of The Odyssey have sold out, attracting audiences from around the world, with additional showings planned due to high demand.
- BFI IMAX program manager Madeleine Mullett emphasized the venue’s unique role in preserving Nolan’s Imax 70mm filmography and highlighted the strong audience appetite for authentic cinematic experiences on film.