AI Generated Image
The Public Got So Mad at Meta’s New AI Photo Tool That It’s Scrapped Already
Gizmodo • • general
Key Points:
- Meta launched an AI photo generation feature on July 7 that used face data from any public Instagram account by default, but the feature was discontinued after just over three days due to public backlash.
- The AI model behind the feature, Muse Image, remains available and is described as a creative tool that helps users generate high-quality visuals easily, including direct sharing to Instagram.
- Meta updated its blog post to acknowledge the feature missed the mark, stating the intent was to offer control over referencing public content, but it has since been removed following negative feedback.
- SAG-AFTRA strongly criticized the feature for lacking clear opt-in consent for using Instagram users' images, calling it a serious miscalculation and applauding Meta’s decision to discontinue it.
- This incident reflects ongoing tensions in AI product launches involving privacy and copyright concerns, with some companies shifting focus from creative generation tools to productivity enhancements in response to backlash.
