The Reason Why Vizio TVs Are So Cheap
bgr.com••technology
Key Points:
- Vizio is an American TV company founded in 2002, known for offering some of the cheapest TVs on the market by focusing on lower prices and competitive features.
- The company keeps prices low by outsourcing manufacturing to multiple partners, leveraging vendor-managed inventory, and utilizing large-scale retail distribution to reduce costs.
- Vizio generates significant revenue through its advertising platform, Platform+, which includes selling ad space on its SmartCast OS and data licensing, contributing nearly $478 million in 2022.
- Vizio TVs often include gaming features and good picture quality for the price, but their SmartCast OS is criticized for being buggy, ad-heavy, and lacking frequent updates or app installation options.
- While Vizio TVs may lack premium
