'The Rockford Files' Starring David Boreanaz Gets Premiere Date On NBC
Deadline • • entertainment
Key Points:
- NBC will air a special preview of The Rockford Files reboot on January 2 at 8 p.m. ET, following its NFL telecast, with the official series premiere set for January 7 at 8 p.m. ET/PT.
- The Rockford Files, starring David Boreanaz as James Rockford, is a modern update of the 1970s series focusing on a paroled private investigator navigating cases in Los Angeles while facing challenges from police and organized crime.
- The show will air in the Thursday 8 p.m. slot, replacing The Traitors: New Blood, and will be part of NBC’s Thursday night Law & Order block alongside Law & Order: SVU and the original Law & Order series.
- Produced by Universal Television, the series features Michaela McManus, Ilfenesh Hadera, and Jacki Weaver, with Mike Daniels as showrunner and executive producers including David Hudgins.
- NBC is promoting the series with a creative marketing stunt inspired by Better Call Saul, launching a fake billboard ad and hotline for Jim Rockford featuring a recorded message by Boreanaz, echoing the original show’s voicemail concept.
