This family office is designed to make money fast

Key Points:

• Giorgos Tsetis, co-founder of Nutrafol, operates his family office Great Things with a rapid investment pace and commits at least 20% of annual net realized profits to philanthropy, having invested nearly $40 million and pledged about $7 million to nonprofits in the past 18 months.
• Great Things aims to serve as a blueprint for wealthy families to give back promptly rather than as an afterthought, leveraging quick profits from the AI boom, such as a seven-times return on Anthropic within 18 months.
• The family office, launched about a year ago after Tsetis sold his stake in Nutrafol, uses a model inspired by venture capital economics, turning profit-sharing interests into charitable-sharing interests, with a donor-advised fund to buffer philanthropic commitments.
• While initially bullish on AI startups, Great Things is now more cautious, focusing on late-stage rounds and companies with durable value propositions and proprietary technology, such as Lila Sciences, amid expectations of an AI market correction.
• The firm balances investments in promising technologies with its impact goals, including stakes in controversial startups like Polymarket, and prioritizes flexibility and sustainability in its unique philanthropic-investment model.